Mapp festival

About

For the 9th edition of MAPP MTL, Baillat Studio designed a visual identity that explores the notions of perception and perspective. By playing with the layering and juxtaposition of images, the project invites viewers to rediscover the world from a new angle.

The approach is based on the idea that the combination of two images creates a third conceptual interpretation: 1+1=3, revealing subtle connections and hidden aspects of reality.
Posters & Digital Content,Interactive Microsite,
Immersive Short Film.
Each component of this creative ecosystem forms a fragment of a visual narrative, encouraging the audience to rethink their perspective and explore new interpretations.