Attitude USA Campaign

About

For the U.S. launch of the innovative Oceanly makeup line, we collaborated with the Quebec-based brand Attitude to create a billboard campaign. Fresh, soft, and vibrant, the result reflects the revolutionary features of the products – inclusive and eco-friendly.

The campaign highlights the product packaging and its eco-friendly aspect, as it is made entirely of paper and recyclable after use. We drew inspiration from the paper and tearing elements already present in the video campaign, while creating the illusion that the product is floating in a sea of paper. Prior to the campaign, we also served as creative consultants during the packaging development process.