Dans les Médias 2024

About

In 2024, we were once again contacted to refresh the visual identity of Dans les médias, a TV magazine show airing on Télé-Québec and hosted by Marie-Louise Arsenault. The show addresses the influence of images, whether from media coverage, advertising, or social media, on our daily lives. For this new season, we were tasked with modernizing the show's visual identity to give it more impact and a fresh boost.

The goal of the project was to create a strong, striking visual identity in keeping with the show's content. "Dynamic" and "contemporary" were the key words while revising the logo and the dressing for the set and various segments. The mandate also included producing a promotional video.