La Semaine Japon - YATAI 2023

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For the sixth year of the Yataï festival, celebrating Japanese culture and street food, we've created a festive campaign based around a rabbit bouncing between the squares of a calendar. The rabbit was chosen as the mascot for this year's event, in keeping with the Chinese calendar.

Even more than in previous years, the graphic approach is centered around a calendar. Indeed, for the first time in its history, the festival is split into two: Japan Week on the one hand, and Yataï on the other.